There are exciting times ahead for the poker community because partypoker and Dusk Till Dawn (DTD), Europe’s premier award winning live poker venue, have entered a multi-year branding and online agreement that has the players in mind.
Later this month, as part of the ground-breaking deal, DTD’s online satellites and online tournaments will move to a dedicated DTD tab within the partypoker online poker room, while DTD’s live club will introduce partypoker branding. Plans are in place to promote poker across the UK with a series of unique online and live events.
DTD owner, Rob Yong, strongly believes this agreement will stimulate UK wide growth in poker at grass roots level by generating new players both live and online.
“I am very excited about this agreement, over the last seven years, with the support from our loyal members and the UK poker community, DTD has grown into the leading live poker brand in the UK. partypoker is one of the best known online poker rooms in the world and are fully committed to the UK market, sharing our ideology of working with the UK poker community to provide a level playing field and a healthy long-term poker ecology, this presents a massive opportunity to re-energise the UK poker scene.”
Welcoming the deal, bwin.party’s Director of Games Labels, Golan Shaked said:
“We are looking forward to working with the DTD team who have built a hugely successful live poker experience. Using their intricate knowledge of the UK poker scene gives us a fantastic opportunity to reinvigorate the partypoker brand and attract a new generation of players.”
Stay tuned to the partypoker blog and our social media channels for more information on this superb news!
What do you think of this announcement? Is it great news? Let us know your thoughts in the comments box below.