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Entain, the parent company of partypoker and PartyCasino, and McLaren Racing has entered a multiyear partnership that sees both brands feature on McLaren’s Formula 1 cars and drivers’ helmets throughout the current and forthcoming Formula 1 seasons.

The partnership is fitting because both Entain and McLaren Racing are at the forefront of technology in their respective industries. Both love entertaining first and foremost, and both companies share a common approach to safety and responsibility.

This fantastic partnership officially launches on May 23, 2021, at the iconic Monaco Grand Prix, the perfect venue we are sure you will agree. Tune into the race to see PartyCasino displayed on the protective halos of both McLaren MCL35M cars, plus on the helmet of lead driver Daniel Ricciardo.

The partnership has tons of benefits for McLaren Racing fans and the customers of partypoker and PartyCasino. These include:

  • McLaren-themed casino content and access all areas games on partypoker and PartyCasino
  • Daniel Ricciardo will feature in a special poker tournament featuring a behind-the-scenes video
  • Exclusive competitions to win access to Grand Prix and McLaren’s state-of-the-art Technology Centre
  • An opportunity to become “Inside Track” reporters on McLaren’s progress

Jette Nygaard-Andersen, CEO of Entain, is delighted to forge a partnership with McLaren Racing and is excited about the future.

“We are immensely proud to be partnering with McLaren Racing, a team who is synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology. This is the same approach we take in providing moments of excitement for our customers, and we are truly excited about the opportunities we have to create new content for our PartyCasino and partypoker customers as well as bringing these great brand to new audiences.”

Zak Brown, CEO of McLaren Racing said:

“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and partypoker place a high importance in providing moments of safe and responsible excitement for their customers.”

“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”

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